Medical journal or marketing device?

Tweeting about journal articles: Engagement, marketing or just gibberish?

INTRODUCTION Altmetric indicators, defined as mentions from social media platforms to scientific literature, are seen as promising and with the potential to be used, when fully developed in research evaluation (Wilsdon et al., 2015). They are perceived as a means to connect with ‘broader audiences’ translating research findings from academia to society. Despite this enthusiastic appraisal on wh...

Spanish Journal of Marketing - Esic

Payments by US pharmaceutical and medical device manufacturers to US medical journal editors: retrospective observational study

Objective To estimate financial payments from industry to US journal editors.Design Retrospective observational study.Setting 52 influential (high impact factor for their specialty) US medical journals from 26 specialties and US Open Payments database, 2014.Participants 713 editors at the associate level and above identified from each journal's online masthead.Main outcome measures All general ...

The Journal of Marketing Research: 2 P’s

The first issue of the JMR was published forty years ago, at a time when I was still in high school, and four years before I became interested in marketing. My interest was stimulated after I moved from the Netherlands to the United States. The American Marketing Association created a new journal in 1964 partly in response to researchers’ demands for an outlet that would publish papers with a s...

Wisconsin Medical Journal

Doctor Kirkhorn and Dr Greenlee are with Marshfield Clinic Research Foundation, and Dr Reeser is with Marshfield Clinic, Marshfield, Wis. Doctor Kirkhorn is Medical Director of National Farm Medicine Center, a program of Marshfield Clinic Research Foundation. Dr Greenlee is MESA (Marshfield Epidemiologic Study Area) Lead Scientist, Epidemiology Research Center of Marshfield Clinic Research Foun...